Chapter 8. Setting Up Shop

  1. Mark Norris1 and
  2. Steve West2

Published Online: 5 OCT 2001

DOI: 10.1002/0470841508.ch8

eBusiness Essentials: Technology and Network Requirements for Mobile and Online Markets, Second Edition

eBusiness Essentials: Technology and Network Requirements for Mobile and Online Markets, Second Edition

How to Cite

Norris, M. and West, S. (2001) Setting Up Shop, in eBusiness Essentials: Technology and Network Requirements for Mobile and Online Markets, Second Edition, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470841508.ch8

Author Information

  1. 1

    Norwest Communications, UK

  2. 2

    BT, UK

Publication History

  1. Published Online: 5 OCT 2001

Book Series:

  1. Wiley–BT Series

ISBN Information

Print ISBN: 9780471521839

Online ISBN: 9780470841501

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Keywords:

  • server;
  • catalogue;
  • network connectivity;
  • interfaces;
  • integration;
  • applications;
  • security;
  • payment;
  • Internet Service Provider;
  • computer suppliers

Summary

This chapter has dealt with the nuts and bolts issues of setting up shop. We have presented the main options that have to be considered in eBusiness – whether to buy or rent a server, where and how to use third parties, and what sort of technology is available. The pros, cons and (sometimes) myths that should be considered in making decisions on these options are explained and illustrated in a six-point checklist at the end of the chapter, which recommends:

  • 1.
    Deciding what business you are in.
  • 2.
    Deciding where eBusiness offers an advantage.
  • 3.
    Choosing the appropriate technical options.
  • 4.
    Choosing the on-line style that you want.
  • 5.
    Sorting out order handling and fulfilment.
  • 6.
    Sorting out a payment mechanism.

The main messages in this chapter are that all decisions should be driven from business need, that a systematic process should be followed, and that setting up shop is only a start – it is what you do with it that really makes a difference.