Chapter 9. Putting the ‘e’ into Your Business

  1. Mark Norris1 and
  2. Steve West2

Published Online: 5 OCT 2001

DOI: 10.1002/0470841508.ch9

eBusiness Essentials: Technology and Network Requirements for Mobile and Online Markets, Second Edition

eBusiness Essentials: Technology and Network Requirements for Mobile and Online Markets, Second Edition

How to Cite

Norris, M. and West, S. (2001) Putting the ‘e’ into Your Business, in eBusiness Essentials: Technology and Network Requirements for Mobile and Online Markets, Second Edition, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470841508.ch9

Author Information

  1. 1

    Norwest Communications, UK

  2. 2

    BT, UK

Publication History

  1. Published Online: 5 OCT 2001

Book Series:

  1. Wiley–BT Series

ISBN Information

Print ISBN: 9780471521839

Online ISBN: 9780470841501

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Keywords:

  • eBusiness;
  • service providers;
  • customer perspective;
  • Networked Economy;
  • eBusiness strategy;
  • ASP-enabling;
  • mass customization

Summary

Some structure is beginning to emerge in the roles taken by eBusiness companies, ranging from those who sell components, and those who operate services, through to those who provide consultancy and build solutions. From the point of view of a potential customer of eBusiness, we have tried to offer, not only this structured view of the industry, but also a guide to the possible incremental steps in embracing these new technologies, starting with simple services offered by an ISP and working up to complex business applications which may be integrated within a company and with those customers, suppliers and even competitors. Finally we recommend readers who are moving towards eBusiness to develop a strategy around principles of innovative business models, creation of value, partnership, customization and the observation that you are only limited by your imagination.