Chapter 10. The Commercial Drivers behind Data Broadcasting

  1. Lars Tvede1,
  2. Peter Pircher2,
  3. Jens Bodenkamp3

Published Online: 5 OCT 2001

DOI: 10.1002/0470841893.ch10

Book Title

Data Broadcasting: Merging Digital Broadcasting with the Internet, Revised Edition

Data Broadcasting: Merging Digital Broadcasting with the Internet, Revised Edition

Additional Information

How to Cite

Author Information

  1. 1

    The Fantastic Corporation, Zug, Switzerland

  2. 2

    The Fantastic Corporation, San Francisco, USA

  3. 3

    ETF Group Deutschland GmbH, München, Germany

Publication History

  1. Published Online: 5 OCT 2001
  2. Published Print: 15 JUL 2001

ISBN Information

Print ISBN: 9780471485605

Online ISBN: 9780470841891

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Keywords:

  • broadband e-commerce;
  • broadband advertising;
  • advertising metering

Summary

The chapter explains the key commercial drivers behind data broadcasting as well as the typical roll-out and value flow:

  • How value flows through the value chain

  • Sharing the added value throughout the value chain

  • Advertising in broadband/data broadcast environments

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