Chapter 7. Data Broadcasting: The Media Opportunities

  1. Lars Tvede1,
  2. Peter Pircher2 and
  3. Jens Bodenkamp3

Published Online: 5 OCT 2001

DOI: 10.1002/0470841893.ch7

Data Broadcasting: Merging Digital Broadcasting with the Internet, Revised Edition

Data Broadcasting: Merging Digital Broadcasting with the Internet, Revised Edition

How to Cite

Author Information

  1. 1

    The Fantastic Corporation, Zug, Switzerland

  2. 2

    The Fantastic Corporation, San Francisco, USA

  3. 3

    ETF Group Deutschland GmbH, München, Germany

Publication History

  1. Published Online: 5 OCT 2001
  2. Published Print: 15 JUL 2001

ISBN Information

Print ISBN: 9780471485605

Online ISBN: 9780470841891

SEARCH

Keywords:

  • Intranet;
  • Extranet;
  • focused affinity networks;
  • branded business broadcast channels;
  • document distribution;
  • software distribution;
  • database synchronization;
  • the corporate academy;
  • crises management;
  • re-engineering projects;
  • distance learning;
  • kiosk applications;
  • market surveillance;
  • enriched television;
  • fast Internet;
  • auto-triggered Internet games distribution;
  • live gaming;
  • broadband advertising

Summary

The chapter provides an overview over the media experiences and infrastructure solutions where data broadcasting is most beneficial:

  • Different kinds of media experiences relevant for data broadcasting

  • The typical users of data broadcasting as a medium