Chapter 8. Creating Data Broadcasting Applications and Services: 26 Steps

  1. Lars Tvede1,
  2. Peter Pircher2,
  3. Jens Bodenkamp3

Published Online: 5 OCT 2001

DOI: 10.1002/0470841893.ch8

Book Title

Data Broadcasting: Merging Digital Broadcasting with the Internet, Revised Edition

Data Broadcasting: Merging Digital Broadcasting with the Internet, Revised Edition

Additional Information

How to Cite

Author Information

  1. 1

    The Fantastic Corporation, Zug, Switzerland

  2. 2

    The Fantastic Corporation, San Francisco, USA

  3. 3

    ETF Group Deutschland GmbH, München, Germany

Publication History

  1. Published Online: 5 OCT 2001
  2. Published Print: 15 JUL 2001

ISBN Information

Print ISBN: 9780471485605

Online ISBN: 9780470841891

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CHAPTER TOOLS

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Keywords:

  • management process;
  • implementation plan;
  • content sourcing;
  • resource and cost estimation;
  • content exploration and analysis;
  • design specification;
  • operations/maintenance plan

Summary

The chapter provides a description of the 26 typical steps required for the creation of a data broadcast channel:

  • Setting the team

  • Determining the management process

  • Determining the commercial vision for the channel

  • Market research

  • Target group research

  • Marketing strategy

  • Preliminary implementation plan

  • Content sourcing and value proposition

  • Commercial review

  • List of deliverables

  • Resource and cost estimation

  • Content exploration and analysis

  • Initial design specification

  • Complete design and functionality specification

  • Operations/maintenance plan

  • Software development and implementation

  • Internal tests

  • User tests

  • Technical alpha tests

  • Technical beta tests

  • Channel packaging

  • Channel sign-off

  • Channel release

  • Channel acceptance

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