Chapter 12. Tariffing: Just below the Pain Threshold

  1. Tomi T. Ahonen

Published Online: 21 FEB 2006

DOI: 10.1002/0470855126.ch12

Book Title

m-Profits: Making Money from 3G Services

m-Profits: Making Money from 3G Services

Additional Information

How to Cite

Ahonen, T. T. (2006) Tariffing: Just below the Pain Threshold, in m-Profits: Making Money from 3G Services, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470855126.ch12

Author Information

  1. Independent Consultant, UK

Publication History

  1. Published Online: 21 FEB 2006
  2. Published Print: 27 AUG 2002

ISBN Information

Print ISBN: 9780470847756

Online ISBN: 9780470855126

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CHAPTER TOOLS

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Keywords:

  • tariffing for mobile services;
  • 3G streaming music;
  • profit and pricing;
  • tariff modelling;
  • ‘Home Zone’;
  • WAP (Wireless Application Protocol);
  • tariffing and segmentation;
  • music streaming

Summary

This chapter contains sections titled:

  • Some customers are willing to spend more

  • Profit and pricing

  • Preparedness for tariffing

  • How about one price for all

  • One way or another

Get PDF (498K)