Chapter 13. Marketing 3G Services: Segment, Target, Bundle
Published Online: 21 FEB 2006
DOI: 10.1002/0470855126.ch13
Copyright © 2002 John Wiley & Sons, Ltd
Book Title
m-Profits: Making Money from 3G Services
Additional Information
How to Cite
Ahonen, T. T. (2006) Marketing 3G Services: Segment, Target, Bundle, in m-Profits: Making Money from 3G Services, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470855126.ch13
Publication History
- Published Online: 21 FEB 2006
- Published Print: 27 AUG 2002
ISBN Information
Print ISBN: 9780470847756
Online ISBN: 9780470855126
- Summary
- Chapter
Keywords:
- Modern marketing methods;
- Window price specials;
- segmentation;
- company phone user;
- calling pattern;
- call-backer;
- range of contacts;
- segmentation managers;
- bundling;
- 3G network operator
Summary
This chapter contains sections titled:
From door-to-door salesman to supermarket
Segmentation
Some customers are willing to spend more
Obsolete telecoms segmentation plans – size of customer
Segment by technology? Obsolete
Segment by billing method? Obsolete
Need to segment by need
Example segmentation model
Bundling
Bundling with popular pages
For your eyes only