Chapter 13. Marketing 3G Services: Segment, Target, Bundle

  1. Tomi T. Ahonen

Published Online: 21 FEB 2006

DOI: 10.1002/0470855126.ch13

m-Profits: Making Money from 3G Services

m-Profits: Making Money from 3G Services

How to Cite

Ahonen, T. T. (2006) Marketing 3G Services: Segment, Target, Bundle, in m-Profits: Making Money from 3G Services, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470855126.ch13

Author Information

  1. Independent Consultant, UK

Publication History

  1. Published Online: 21 FEB 2006
  2. Published Print: 27 AUG 2002

ISBN Information

Print ISBN: 9780470847756

Online ISBN: 9780470855126

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Keywords:

  • Modern marketing methods;
  • Window price specials;
  • segmentation;
  • company phone user;
  • calling pattern;
  • call-backer;
  • range of contacts;
  • segmentation managers;
  • bundling;
  • 3G network operator

Summary

This chapter contains sections titled:

  • From door-to-door salesman to supermarket

  • Segmentation

  • Some customers are willing to spend more

  • Obsolete telecoms segmentation plans – size of customer

  • Segment by technology? Obsolete

  • Segment by billing method? Obsolete

  • Need to segment by need

  • Example segmentation model

  • Bundling

  • Bundling with popular pages

  • For your eyes only