Chapter 5. The 5 M's of 3G Services: Recipe for Killer Cocktails

  1. Tomi T. Ahonen

Published Online: 21 FEB 2006

DOI: 10.1002/0470855126.ch5

m-Profits: Making Money from 3G Services

m-Profits: Making Money from 3G Services

How to Cite

Ahonen, T. T. (2006) The 5 M's of 3G Services: Recipe for Killer Cocktails, in m-Profits: Making Money from 3G Services, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470855126.ch5

Author Information

  1. Independent Consultant, UK

Publication History

  1. Published Online: 21 FEB 2006
  2. Published Print: 27 AUG 2002

ISBN Information

Print ISBN: 9780470847756

Online ISBN: 9780470855126

SEARCH

Keywords:

  • 5 M's of 3G Services;
  • home-based service;
  • Moment attribute;
  • multitasking;
  • Me attribute;
  • 3G mobile terminal;
  • m-commerce;
  • commerce transaction payments;
  • m-banking and m-wallet;
  • Machines attribute

Summary

This chapter contains sections titled:

  • The 5 M's

  • Movement – escaping the fixed place

  • Moment – expanding the concept of time

  • Me – extending me and my community

  • Money – expending financial resources

  • Machines – empowering devices and gadgets

  • Using the 5 M's to build value to a service

  • The killer app in 3G

  • Finally on the 5 M's