Chapter 5. The 5 M's of 3G Services: Recipe for Killer Cocktails
Published Online: 21 FEB 2006
DOI: 10.1002/0470855126.ch5
Copyright © 2002 John Wiley & Sons, Ltd
Book Title
m-Profits: Making Money from 3G Services
Additional Information
How to Cite
Ahonen, T. T. (2006) The 5 M's of 3G Services: Recipe for Killer Cocktails, in m-Profits: Making Money from 3G Services, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470855126.ch5
Publication History
- Published Online: 21 FEB 2006
- Published Print: 27 AUG 2002
ISBN Information
Print ISBN: 9780470847756
Online ISBN: 9780470855126
- Summary
- Chapter
Keywords:
- 5 M's of 3G Services;
- home-based service;
- Moment attribute;
- multitasking;
- Me attribute;
- 3G mobile terminal;
- m-commerce;
- commerce transaction payments;
- m-banking and m-wallet;
- Machines attribute
Summary
This chapter contains sections titled:
The 5 M's
Movement – escaping the fixed place
Moment – expanding the concept of time
Me – extending me and my community
Money – expending financial resources
Machines – empowering devices and gadgets
Using the 5 M's to build value to a service
The killer app in 3G
Finally on the 5 M's