Chapter 9. The Profits of Money Services: Expending Financial Resources

  1. Tomi T. Ahonen

Published Online: 21 FEB 2006

DOI: 10.1002/0470855126.ch9

Book Title

m-Profits: Making Money from 3G Services

m-Profits: Making Money from 3G Services

Additional Information

How to Cite

Ahonen, T. T. (2006) The Profits of Money Services: Expending Financial Resources, in m-Profits: Making Money from 3G Services, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470855126.ch9

Author Information

  1. Independent Consultant, UK

Publication History

  1. Published Online: 21 FEB 2006
  2. Published Print: 27 AUG 2002

ISBN Information

Print ISBN: 9780470847756

Online ISBN: 9780470855126

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CHAPTER TOOLS

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Keywords:

  • mobile commerce (m-commerce);
  • mobile banking (m-banking);
  • mobile advertising (mAd);
  • Money attribute;
  • B2C (Business-to-Consumer) opportunity;
  • mobile ticketing;
  • viral marketing;
  • mobile coupons;
  • money dimension

Summary

This chapter contains sections titled:

  • m-Commerce

  • Selling digital content

  • Mobile advertising (mAd)

  • When ads become content

  • Viral marketing

  • Call to action in mAd

  • User created content

  • Real services today around Money

  • Got your money

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