Chapter 1. Success

  1. Takeshi Natsuno Managing Director

Published Online: 28 JAN 2005

DOI: 10.1002/0470858044.ch1

i-Mode Strategy

i-Mode Strategy

How to Cite

Natsuno, T. (2002) Success, in i-Mode Strategy, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470858044.ch1

Author Information

  1. i-Mode Strategy, NTT DoCoMo, Inc., Japan

Publication History

  1. Published Online: 28 JAN 2005
  2. Published Print: 27 NOV 2002

ISBN Information

Print ISBN: 9780470851012

Online ISBN: 9780470858042



  • information technology (IT) businesses;
  • i-mode;
  • DoCoMo's growth curve


This chapter contains sections titled:

  • IT Businesses Grow Far More Than Expected or Do Not Grow at All

  • i-mode: Born with a Sense of Crisis

  • Evolution of a Text-based e-mail Culture

  • Beyond Talk

  • New Services Emerge

  • A Business Model the Wired Internet Cannot Support

  • All Eyes on DoCoMo