Chapter 2. Concepts

  1. Takeshi Natsuno Managing Director

Published Online: 28 JAN 2005

DOI: 10.1002/0470858044.ch2

i-Mode Strategy

i-Mode Strategy

How to Cite

Natsuno, T. (2002) Concepts, in i-Mode Strategy, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470858044.ch2

Author Information

  1. i-Mode Strategy, NTT DoCoMo, Inc., Japan

Publication History

  1. Published Online: 28 JAN 2005
  2. Published Print: 27 NOV 2002

ISBN Information

Print ISBN: 9780470851012

Online ISBN: 9780470858042



  • Internet thinking and understanding;
  • customers and service providers in the same team;
  • self-organization in geese


This chapter contains sections titled:

  • Why Has Our Success in the IT Business Been So Overwhelming?

  • Differences in Platform are Meaningless

  • Why is the Win So Overwhelming?

  • Life Today: Complex Systems