Chapter 3. Practice

  1. Takeshi Natsuno Managing Director

Published Online: 28 JAN 2005

DOI: 10.1002/0470858044.ch3

i-Mode Strategy

i-Mode Strategy

How to Cite

Natsuno, T. (2002) Practice, in i-Mode Strategy, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470858044.ch3

Author Information

  1. i-Mode Strategy, NTT DoCoMo, Inc., Japan

Publication History

  1. Published Online: 28 JAN 2005
  2. Published Print: 27 NOV 2002

ISBN Information

Print ISBN: 9780470851012

Online ISBN: 9780470858042



  • DoCoMo's i-mode project;
  • telecom-thinking approach;
  • finding i-mode champions


This chapter contains sections titled:

  • Most People Are Conservative; They Reject What Seems Too New

  • DoCoMo's Role: Two Points Only

  • Sharing the Revenues Matters

  • Keep Service Providers Motivated

  • What is Internet-style Marketing?

  • Finding i-mode Champions