Chapter 4. Alliances

  1. Takeshi Natsuno Managing Director

Published Online: 28 JAN 2005

DOI: 10.1002/0470858044.ch4

i-Mode Strategy

i-Mode Strategy

How to Cite

Natsuno, T. (2002) Alliances, in i-Mode Strategy, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470858044.ch4

Author Information

  1. i-Mode Strategy, NTT DoCoMo, Inc., Japan

Publication History

  1. Published Online: 28 JAN 2005
  2. Published Print: 27 NOV 2002

ISBN Information

Print ISBN: 9780470851012

Online ISBN: 9780470858042



  • win–win relationships;
  • technology, portal, and platform alliances;
  • game machines


This chapter contains sections titled:

  • Win–Win Relationships

  • Different Industries, Different Types of Alliances

  • Alliances with Broadcasters

  • Seamless Links between Mobile and Fixed-line Networks

  • Future Plans Call for Adding PC-internet Users

  • Point & Mobile Strategy and Convenience Store Alliances

  • Printing: Our Next Project

  • Alliances to Strengthen Electronic Settlement