Chapter 5. Effects

  1. Takeshi Natsuno Managing Director

Published Online: 28 JAN 2005

DOI: 10.1002/0470858044.ch5

i-Mode Strategy

i-Mode Strategy

How to Cite

Natsuno, T. (2002) Effects, in i-Mode Strategy, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470858044.ch5

Author Information

  1. i-Mode Strategy, NTT DoCoMo, Inc., Japan

Publication History

  1. Published Online: 28 JAN 2005
  2. Published Print: 27 NOV 2002

ISBN Information

Print ISBN: 9780470851012

Online ISBN: 9780470858042



  • emergence and self-organization;
  • DoCoMo Kansai;
  • self-organizing behavior


This chapter contains sections titled:

  • A Team of Individuals Working with the Same Ideas, Hand-in-hand, is Stronger Than One Following a Single Boss

  • The Information Convenience Store and Gemlike Speciality Sites

  • More Corporate Subscribers than We Had Expected

  • Motorcycle Couriers and Exit Interviews

  • Self-organization in Off-the-shelf Software

  • Another Effect of Adopting HTML

  • A Fast Conversion from a Telecom to an Internet Company

  • An Organization of Empowered Individuals is a More Powerful Organization

  • Accelerated Mobile Phone Evolution

  • Like the Auto Industry in the 1980s

  • The Media Rush

  • Word of Mouth: Self-organization among Individuals