Chapter 6. The Future

  1. Takeshi Natsuno Managing Director

Published Online: 28 JAN 2005

DOI: 10.1002/0470858044.ch6

i-Mode Strategy

i-Mode Strategy

How to Cite

Natsuno, T. (2002) The Future, in i-Mode Strategy, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470858044.ch6

Author Information

  1. i-Mode Strategy, NTT DoCoMo, Inc., Japan

Publication History

  1. Published Online: 28 JAN 2005
  2. Published Print: 27 NOV 2002

ISBN Information

Print ISBN: 9780470851012

Online ISBN: 9780470858042



  • third-generation (3G) i-mode service;
  • IMT-2000 standard;
  • Java and e-money


This chapter contains sections titled:

  • Emergence and Self-organization on a Global Scale Gives Rise to Greater Positive Feedback

  • The IMT-2000 Age is Drawing Near

  • 3G Marketing: ‘First, the Applications’

  • Seconds of Real Enjoyment

  • Striking a Balance between Subscribers and Service Providers

  • e-money from Mobile Phones

  • Alliances with Home Appliance Manufacturers: Another Possibility

  • For Export: Our Business Model