Chapter 1. A Value-Generating Ecosystem

  1. Takeshi Natsuno Managing Director

Published Online: 10 FEB 2004

DOI: 10.1002/0470859199.ch1

The i-mode Wireless Ecosystem

The i-mode Wireless Ecosystem

How to Cite

Natsuno, T. (2003) A Value-Generating Ecosystem, in The i-mode Wireless Ecosystem, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470859199.ch1

Author Information

  1. i-mode Strategy, NTT DoCoMo, Inc., Japan

Publication History

  1. Published Online: 10 FEB 2004
  2. Published Print: 15 SEP 2003

ISBN Information

Print ISBN: 9780470859087

Online ISBN: 9780470859193



This chapter contains sections titled:

  • From Concept to Reality

  • An Ecosystem Model That Generates High Added Value

  • DoCoMo's Role in the Ecosystem

  • The User Experience Is Critical

  • A Lubricant: The De Facto Standard

  • Another Lubricant: The Experience of Success

  • Why Not So Successful Overseas?

  • A Value Chain Not Found Elsewhere

  • A Suggestion for Multichannel Television

  • The Ecosystem Idea: An Infrastructure-type Business Essential

  • i-mode: The Potential Grows

  • Postscript: Learning from Failure