Chapter 2. The i-mode Effect

  1. Takeshi Natsuno Managing Director

Published Online: 10 FEB 2004

DOI: 10.1002/0470859199.ch2

The i-mode Wireless Ecosystem

The i-mode Wireless Ecosystem

How to Cite

Natsuno, T. (2004) The i-mode Effect, in The i-mode Wireless Ecosystem, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470859199.ch2

Author Information

  1. i-mode Strategy, NTT DoCoMo, Inc., Japan

Publication History

  1. Published Online: 10 FEB 2004
  2. Published Print: 15 SEP 2003

ISBN Information

Print ISBN: 9780470859087

Online ISBN: 9780470859193



This chapter contains sections titled:

  • Creating a Market, Changing Society

  • The Digital Content Market Develops

  • Distributing Content: A ¥100 Billion Business

  • Advanced Mobile Phone Technologies

  • Manufacturers Combining Forces

  • Initial Public Offerings (IPOs) and New Subsidiaries

  • Boosting Internet Usage in Japan

  • Dating Sites, Spam: The Tribulations of Success

  • Postscript: Comebacks