Chapter 4. Connection with the Real and the Realistic

  1. Takeshi Natsuno Managing Director

Published Online: 10 FEB 2004

DOI: 10.1002/0470859199.ch4

The i-mode Wireless Ecosystem

The i-mode Wireless Ecosystem

How to Cite

Natsuno, T. (2003) Connection with the Real and the Realistic, in The i-mode Wireless Ecosystem, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470859199.ch4

Author Information

  1. i-mode Strategy, NTT DoCoMo, Inc., Japan

Publication History

  1. Published Online: 10 FEB 2004
  2. Published Print: 15 SEP 2003

ISBN Information

Print ISBN: 9780470859087

Online ISBN: 9780470859193



This chapter contains sections titled:

  • From the Street

  • High Tech? Not Necessarily

  • Printing Service: Step by Step

  • Proven Advantages: Our Tie-up with Coca-Cola

  • Sega: New Games Using Mobile Phones

  • D2C Builds a Mobile Advertising Market

  • Postscript: Look-Alikes? PlayStation and i-mode