Chapter 6. i-mode for the World

  1. Takeshi Natsuno Managing Director

Published Online: 10 FEB 2004

DOI: 10.1002/0470859199.ch6

The i-mode Wireless Ecosystem

The i-mode Wireless Ecosystem

How to Cite

Natsuno, T. (2004) i-mode for the World, in The i-mode Wireless Ecosystem, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/0470859199.ch6

Author Information

  1. i-mode Strategy, NTT DoCoMo, Inc., Japan

Publication History

  1. Published Online: 10 FEB 2004
  2. Published Print: 15 SEP 2003

ISBN Information

Print ISBN: 9780470859087

Online ISBN: 9780470859193



This chapter contains sections titled:

  • From Japan to a Global-scale Ecosystem

  • Why Take i-mode Overseas?

  • The Nursery School Model

  • Difficulties in Achieving Consensus

  • The First Step, Customized Straps

  • Early Results of i-mode's Overseas Expansion

  • Postscript: Marrying off a Beloved Daughter