Psychology & Marketing

Cover image for Psychology & Marketing

December 2000

Volume 17, Issue 12

Pages 1005–1095

    1. Applications of evolutionary psychology in marketing (pages 1005–1034)

      Gad Saad and Tripat Gill

      Version of Record online: 30 NOV 2000 | DOI: 10.1002/1520-6793(200012)17:12<1005::AID-MAR1>3.0.CO;2-H

    2. Is spousal decision making a culturally situated phenomenon? (pages 1035–1058)

      Cynthia Webster

      Version of Record online: 30 NOV 2000 | DOI: 10.1002/1520-6793(200012)17:12<1035::AID-MAR2>3.0.CO;2-B

    3. I'll have what she's having: Gauging the impact of product placements on viewers (pages 1059–1075)

      Sharmistha Law and Kathryn A. Braun

      Version of Record online: 30 NOV 2000 | DOI: 10.1002/1520-6793(200012)17:12<1059::AID-MAR3>3.0.CO;2-V

    4. Complaining as planned behavior (pages 1077–1095)

      Robert East

      Version of Record online: 30 NOV 2000 | DOI: 10.1002/1520-6793(200012)17:12<1077::AID-MAR4>3.0.CO;2-W

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