Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Commercial Sponsorship

February 2001

Volume 18, Issue 2

Pages 87–215

Issue edited by: Tony Meenaghan, Paul O'Sullivan

    1. Editorial: The passionate embrace—consumer response to sponsorship (pages 87–94)

      Tony Meenaghan and Paul O'Sullivan

      Article first published online: 19 JAN 2001 | DOI: 10.1002/1520-6793(200102)18:2<87::AID-MAR1000>3.0.CO;2-L

    2. Understanding sponsorship effects (pages 95–122)

      Tony Meenaghan

      Article first published online: 19 JAN 2001 | DOI: 10.1002/1520-6793(200102)18:2<95::AID-MAR1001>3.0.CO;2-H

    3. Market prominence biases in sponsor identification: Processes and consequentiality (pages 123–143)

      Michel Tuan Pham and Gita Venkataramani Johar

      Article first published online: 19 JAN 2001 | DOI: 10.1002/1520-6793(200102)18:2<123::AID-MAR1002>3.0.CO;2-3

    4. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship (pages 145–165)

      Robert Madrigal

      Article first published online: 19 JAN 2001 | DOI: 10.1002/1520-6793(200102)18:2<145::AID-MAR1003>3.0.CO;2-T

    5. Sponsorship and recall of sponsors (pages 167–190)

      T. Lardinoit and C. Derbaix

      Article first published online: 19 JAN 2001 | DOI: 10.1002/1520-6793(200102)18:2<167::AID-MAR1004>3.0.CO;2-I

    6. Sponsorship and advertising: A comparison of consumer perceptions (pages 191–215)

      Tony Meenaghan

      Article first published online: 19 JAN 2001 | DOI: 10.1002/1520-6793(200102)18:2<191::AID-MAR1005>3.0.CO;2-C

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