As scientists, we are increasingly being asked to convey our science to the general public. At the very least, it is good practice to reach out beyond our normal academic audiences, but in some cases it can even be a requirement. For example, I served for several years on a committee that reviewed projects funded by ArcticNet, a network studying the Canadian coastal Arctic. Those projects were required to report on their efforts to engage and report back to various stakeholders, including northern communities and the general public. Essentially, it was a requirement of their funding that they participate in scientific outreach.