Chapter 9. Revitalizing Innovation

  1. Florian Budde3,
  2. Gary A. Farha4,
  3. Heiner Frankemölle5,
  4. David F. Hoffmeister6 and
  5. Konstantin Krämer3
  1. Wiebke Schlenzka1 and
  2. Jürgen Meffert2

Published Online: 8 OCT 2001

DOI: 10.1002/3527600310.ch9

Value Creation: Strategies for the Chemical Industry

Value Creation: Strategies for the Chemical Industry

How to Cite

Schlenzka, W. and Meffert, J. (2001) Revitalizing Innovation, in Value Creation: Strategies for the Chemical Industry (eds F. Budde, G. A. Farha, H. Frankemölle, D. F. Hoffmeister and K. Krämer), Wiley-VCH Verlag GmbH, Weinheim, FRG. doi: 10.1002/3527600310.ch9

Editor Information

  1. 3

    McKinsey & Company, Inc. Taunustor 2 D-60311 Frankfurt/Main Germany

  2. 4

    McKinsey & Company, Inc. 600 14th Street, N.W. Suite 300 Washington, D.C. 20005 USA

  3. 5

    McKinsey & Company, Inc. Magnusstrasse 11 D-50672 Cologne Germany

  4. 6

    McKinsey & Company, Inc. 600 Campus Drive Florham Park, N.J. 07932-1046 USA

Author Information

  1. 1

    Mc Kinsey & Company, Inc. Hamburg

  2. 2

    Mc Kinsey & Company, Inc. Düsseldorf

Publication History

  1. Published Online: 8 OCT 2001
  2. Published Print: 29 MAR 2001

ISBN Information

Print ISBN: 9783527302512

Online ISBN: 9783527600311

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Keywords:

  • innovation;
  • innovation strategy;
  • high impact innovations;
  • company strategy;
  • corporate venture funds;
  • incentive systems

Summary

  • The Innovation Challenge

  • Defining the Innovation Strategy

    • Focusing on High Impact Innovations

    • Defining the Specific Company Strategy

  • Approaches to Stimulating Innovation

    • Clearly Structured Idea Generation Processes

    • Corporate Venture Funds

    • New Company Structures and Incentive Systems for Business Building