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Analytical Customer Relationship Management

  1. Jaideep Srivastava1,
  2. Jamshid A. Vayghan2,
  3. Ee-Peng Lim3,
  4. San-Yih Hwang4,
  5. Jau-Hwang Wang5

Published Online: 15 JAN 2008

DOI: 10.1002/9780470050118.ecse048

Wiley Encyclopedia of Computer Science and Engineering

Wiley Encyclopedia of Computer Science and Engineering

How to Cite

Srivastava, J., Vayghan, J. A., Lim, E.-P., Hwang, S.-Y. and Wang, J.-H. 2008. Analytical Customer Relationship Management. Wiley Encyclopedia of Computer Science and Engineering. .

Author Information

  1. 1

    University of Minnesota, Minneapolis, Minnesota

  2. 2

    IBM Corporation, Rochester, Minnesota

  3. 3

    Nanyang Technological University, Singapore

  4. 4

    National Sun Yat-sen University, Kaohsiung, Taiwan

  5. 5

    Central Police University, Taoyuan, Taiwan

Publication History

  1. Published Online: 15 JAN 2008

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