Published Online: 15 SEP 2006
Copyright © 2002 John Wiley & Sons, Ltd
Encyclopedia of Environmetrics
How to Cite
Everitt, B. S. 2006. Risk Perception. Encyclopedia of Environmetrics. 5.
- Published Online: 15 SEP 2006
Life is a risky business, and deciding which risks are worth taking and which should be avoided has important implications both for an individual's lifestyle, and the way society operates. The benefits gained from taking a risk need to be weighed against the possible disadvantages. Acceptable risk is proportional to the amount of benefits. For the individual, living life to the fullest means achieving a balance between reasonable and unreasonable risk, and this will often be a matter of judgement depending largely on the individual's personality. However, in society as a whole, where the same balancing act is required, it has to be achieved through political action and legislation.