2. Enterprise Concept: Business Modeling Analysis and Design

  1. Gavriel Salvendy Ph.D. professor founding editor founding chair member scientist Honorary Doctrate Fellow
  1. Frank O. Marrs President/CEO1 and
  2. Barry M. Mundt Principal2

Published Online: 5 DEC 2007

DOI: 10.1002/9780470172339.ch2

Handbook of Industrial Engineering: Technology and Operations Management, Third Edition

Handbook of Industrial Engineering: Technology and Operations Management, Third Edition

How to Cite

Marrs, F. O. and Mundt, B. M. (2001) Enterprise Concept: Business Modeling Analysis and Design, in Handbook of Industrial Engineering: Technology and Operations Management, Third Edition (ed G. Salvendy), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470172339.ch2

Editor Information

  1. School of Industrial Engineering, Purdue University, West Lafayette, Indiana, USA

Author Information

  1. 1

    Risk Management Partners, Inc., USA

  2. 2

    The Strategy Facilitation Group, Rowayton, Connecticut, USA

Publication History

  1. Published Online: 5 DEC 2007
  2. Published Print: 11 MAY 2001

ISBN Information

Print ISBN: 9780471330578

Online ISBN: 9780470172339

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Keywords:

  • business modeling analysis and design;
  • comprehensive business model;
  • industrial engineering function and skills;
  • strategic management process in Information technology (IT);
  • core products and services

Summary

This chapter contains sections titled:

  • Defining the Enterprise

  • A Comprehensive Business Model Framework

  • Building the Business Model

  • Business Model Content

  • Element 1: External Forces and Agents

  • Element 2: Markets

  • Element 3: Business Processes

  • Element 4: Alliances and Relationships

  • Element 5: Core Products and Services

  • Element 6: Customers

  • Applying the Business Model

  • Additional Reading

  • Appendix: List of Generic Business Processes and Subprocesses