Chapter 1. New Products—What Separates the Winners from the Losers and What Drives Success

  1. Dr. Kenneth B. Kahn Ph.D. Associate Professor cofounding director industrial engineer project engineer manufacturing engineer
  1. Dr. Robert G. Cooper president Professor Distinguished Research Fellow world expert father developer thoughtleader

Published Online: 15 NOV 2007

DOI: 10.1002/9780470172483.ch1

The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

How to Cite

Cooper, R. G. (2004) New Products—What Separates the Winners from the Losers and What Drives Success, in The PDMA Handbook of New Product Development, Second Edition (ed K. B. Kahn), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470172483.ch1

Editor Information

  1. University of Tennessee, USA

Author Information

  1. Product Development Institute Inc., School of Business, McMaster University, Hamilton, Ontario, Canada

Publication History

  1. Published Online: 15 NOV 2007
  2. Published Print: 1 OCT 2004

ISBN Information

Print ISBN: 9780471485247

Online ISBN: 9780470172483

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Keywords:

  • product innovation and modern corporation;
  • American Productivity and Quality Control (APQC);
  • strong market orientation in product innovation;
  • idea-to-launch product delivery process;
  • top management support and product innovation

Summary

This chapter contains sections titled:

  • Introduction

  • Critical Success Factors at the Project Level

  • Critical Success Factors—People and Environment

  • Strategic Critical Success Factors

  • Summary

  • References