Chapter 13. Market Analysis and Segmentation for New Products

  1. Dr. Kenneth B. Kahn Ph.D. Associate Professor cofounding director industrial engineer project engineer manufacturing engineer
  1. Dr. Douglas G. Boike B/E Aerospace, Ph.D. in Engineering Science, M.Eng. in engineering management, B.A. in physics president director secretary treasurer1,
  2. Mr. Ben Bonifant M.B.A., B.S. in mechanical engineering practice director consultant2 and
  3. Tony Siesfeld Ph.D. in psychology, M.S. in statistics director trustee3

Published Online: 15 NOV 2007

DOI: 10.1002/9780470172483.ch13

The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

How to Cite

Boike, D. G., Bonifant, B. and Siesfeld, T. (2004) Market Analysis and Segmentation for New Products, in The PDMA Handbook of New Product Development, Second Edition (ed K. B. Kahn), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470172483.ch13

Editor Information

  1. University of Tennessee, USA

Author Information

  1. 1

    Triad Consulting, Inc., USA

  2. 2

    Campbell Alliance, Raleigh, NC, USA

  3. 3

    Mercer Management Consulting's Strategy Group, USA

Publication History

  1. Published Online: 15 NOV 2007
  2. Published Print: 1 OCT 2004

ISBN Information

Print ISBN: 9780471485247

Online ISBN: 9780470172483

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Keywords:

  • customer interaction for innovation;
  • understanding customers and markets;
  • technology management goal;
  • market segmentation concept;
  • segmentation and de-averaging customer base

Summary

This chapter contains sections titled:

  • Introduction

  • Need for Market Analysis and Segmentation

  • Setting Up the Foundation: Who Are Your Customers? What Is Your Product?

  • Basic Approaches to Market Analysis for New Product Development

  • Choosing the Right Technique

  • Segmenting Your Market

  • Getting Started

  • Summary

  • References