Chapter 14. Obtaining Customer Needs for Product Development

  1. Dr. Kenneth B. Kahn Ph.D. Associate Professor cofounding director industrial engineer project engineer manufacturing engineer
  1. Dr. Abbie Griffin professor former editor board of directors consultant engineer

Published Online: 15 NOV 2007

DOI: 10.1002/9780470172483.ch14

The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

How to Cite

Griffin, A. (2004) Obtaining Customer Needs for Product Development, in The PDMA Handbook of New Product Development, Second Edition (ed K. B. Kahn), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470172483.ch14

Editor Information

  1. University of Tennessee, USA

Author Information

  1. Business Administration, University of Illinois, Urbana-Champaign, USA

Publication History

  1. Published Online: 15 NOV 2007
  2. Published Print: 1 OCT 2004

ISBN Information

Print ISBN: 9780471485247

Online ISBN: 9780470172483

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Keywords:

  • customer needs for product development;
  • obtaining qualitative customer needs;
  • point-of-sale scanner system market work;
  • product developers and living with customers;
  • gathering customer needs

Summary

This chapter contains sections titled:

  • Introduction

  • Basic Principles for Obtaining Customer Needs

  • Techniques for Deeply Understanding Customer Needs

  • Practical Aspects of Gathering Customer Needs

  • Summary

  • References