Chapter 16. Interacting with Customers in the New Product Development Process

  1. Dr. Kenneth B. Kahn Ph.D. Associate Professor cofounding director industrial engineer project engineer manufacturing engineer
  1. Dr. Ian Alam Ph.D., Master of Business (Marketing) Assistant Professor

Published Online: 15 NOV 2007

DOI: 10.1002/9780470172483.ch16

The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

How to Cite

Alam, I. (2004) Interacting with Customers in the New Product Development Process, in The PDMA Handbook of New Product Development, Second Edition (ed K. B. Kahn), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470172483.ch16

Editor Information

  1. University of Tennessee, USA

Author Information

  1. Jones School of Business, State University of New York (SUNY), Geneseo, New York, USA

Publication History

  1. Published Online: 15 NOV 2007
  2. Published Print: 1 OCT 2004

ISBN Information

Print ISBN: 9780471485247

Online ISBN: 9780470172483

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Keywords:

  • customer input and interaction;
  • unique new product development;
  • customers with multiple characteristics;
  • customer interaction strategies in successful innovations

Summary

This chapter contains sections titled:

  • Introduction

  • Why Interact with Customers?

  • How to Interact With the Customers?

  • Stages of Customer Interaction

  • Selecting Customers for Interaction

  • Problems in Customer Interaction

  • Summary

  • References