Chapter 2. A New Product's Development Strategy: Formulation and Implementation

  1. Dr. Kenneth B. Kahn Ph.D. Associate Professor cofounding director industrial engineer project engineer manufacturing engineer
  1. Dr. George Castellion practitioner inventor manager past president VP

Published Online: 15 NOV 2007

DOI: 10.1002/9780470172483.ch2

The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

How to Cite

Castellion, G. (2004) A New Product's Development Strategy: Formulation and Implementation, in The PDMA Handbook of New Product Development, Second Edition (ed K. B. Kahn), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470172483.ch2

Editor Information

  1. University of Tennessee, USA

Author Information

  1. PDMA Foundation, USA

Publication History

  1. Published Online: 15 NOV 2007
  2. Published Print: 1 OCT 2004

ISBN Information

Print ISBN: 9780471485247

Online ISBN: 9780470172483

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Keywords:

  • new product strategy and strategy formulation;
  • new product development (NPD);
  • people, processes, and politics;
  • Configuration School and strategy-making;
  • working out strategy in product development

Summary

This chapter contains sections titled:

  • Introduction

  • Strategy Formulation

  • Strategy Implementation

  • Summary

  • References