Chapter 22. Winning Product Review Approval

  1. Dr. Kenneth B. Kahn Ph.D. Associate Professor cofounding director industrial engineer project engineer manufacturing engineer
  1. Bob Lonadier engineering, MIT, M.B.A.

Published Online: 15 NOV 2007

DOI: 10.1002/9780470172483.ch22

The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

How to Cite

Lonadier, B. (2004) Winning Product Review Approval, in The PDMA Handbook of New Product Development, Second Edition (ed K. B. Kahn), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470172483.ch22

Editor Information

  1. University of Tennessee, USA

Author Information

  1. Sloan School of Management, USA

Publication History

  1. Published Online: 15 NOV 2007
  2. Published Print: 1 OCT 2004

ISBN Information

Print ISBN: 9780471485247

Online ISBN: 9780470172483

SEARCH

Keywords:

  • winning product review approval;
  • key selling proposition;
  • cross-functional team;
  • preselling and hidden agendas;
  • avoiding “drop everything and panic” proposition

Summary

This chapter contains sections titled:

  • Introduction

  • Overview: The Product Review Approval Process

  • The Seven Steps to Winning Product Review Approval

  • Summary