Chapter 3. New Product Portfolio Planning and Management

  1. Dr. Kenneth B. Kahn Ph.D. Associate Professor cofounding director industrial engineer project engineer manufacturing engineer
  1. Marvin L. Patterson B.S.E.E., M.S.E.E. founder president director board of trustees board of directors

Published Online: 15 NOV 2007

DOI: 10.1002/9780470172483.ch3

The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

How to Cite

Patterson, M. L. (2004) New Product Portfolio Planning and Management, in The PDMA Handbook of New Product Development, Second Edition (ed K. B. Kahn), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470172483.ch3

Editor Information

  1. University of Tennessee, USA

Author Information

  1. Innovation Resultants International (IRI), USA

Publication History

  1. Published Online: 15 NOV 2007
  2. Published Print: 1 OCT 2004

ISBN Information

Print ISBN: 9780471485247

Online ISBN: 9780470172483

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Keywords:

  • business leaders and effective portfolio-planning;
  • portfolio planning and management framework;
  • market and technology integration perspectives;
  • process and portfolio ownership;
  • business performance differences

Summary

This chapter contains sections titled:

  • Introduction

  • Portfolio Planning and Management—A Useful Framework

  • New Product Portfolio Roles and Responsibilities

  • Assessment of Portfolio Planning & Management Capability

  • Summary

  • References