Chapter 33. Overview and Context for Life-Cycle Management

  1. Dr. Kenneth B. Kahn Ph.D. Associate Professor cofounding director industrial engineer project engineer manufacturing engineer
  1. Bill Ausura president Director1,
  2. Bob Gill B.S., M.B.A. managing partner Past President regular contributor coauthored2 and
  3. Steven Haines B.S., M.B.A. founder president Sr. Director adjunct professor director3

Published Online: 15 NOV 2007

DOI: 10.1002/9780470172483.ch33

The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

How to Cite

Ausura, B., Gill, B. and Haines, S. (2004) Overview and Context for Life-Cycle Management, in The PDMA Handbook of New Product Development, Second Edition (ed K. B. Kahn), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470172483.ch33

Editor Information

  1. University of Tennessee, USA

Author Information

  1. 1

    Product & Portfolio Professionals, a New Jersey, USA

  2. 2

    InterMatrixPDP Inc., USA

  3. 3

    Sequent Learning Networks, USA

Publication History

  1. Published Online: 15 NOV 2007
  2. Published Print: 1 OCT 2004

ISBN Information

Print ISBN: 9780471485247

Online ISBN: 9780470172483

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Keywords:

  • optimizing postlaunch life-cycle management (LCM);
  • LCM product management challenging dimension;
  • customer relationship management (CRM);
  • life-cycle product manager and target markets;
  • life-cycle management responsibilities

Summary

This chapter contains sections titled:

  • Introduction

  • Life-Cycle Management: Work Areas and Work Structures

  • Postlaunch Product Management

  • Introducing Enhancements and Derivatives

  • Providing Input into the Planning for the Next New Product to Which Existing Customers Are Likely to be Migrated

  • The Last LCM Step: Executing Product Discontinuation and Final Exit

  • Roadblocks to Achieving Best-in-Class LCM

  • Summary

  • References