Chapter 4. Implementing Product Development

  1. Dr. Kenneth B. Kahn Ph.D. Associate Professor cofounding director industrial engineer project engineer manufacturing engineer
  1. Mr. Paul O'Connor expert managing director past president

Published Online: 15 NOV 2007

DOI: 10.1002/9780470172483.ch4

The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

How to Cite

O'Connor, P. (2004) Implementing Product Development, in The PDMA Handbook of New Product Development, Second Edition (ed K. B. Kahn), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470172483.ch4

Editor Information

  1. University of Tennessee, USA

Author Information

  1. The Adept Group, USA

Publication History

  1. Published Online: 15 NOV 2007
  2. Published Print: 1 OCT 2004

ISBN Information

Print ISBN: 9780471485247

Online ISBN: 9780470172483

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Keywords:

  • product development implementation;
  • top management and understanding product strategies;
  • top management participation in decision flow;
  • acceptance precedes process use;
  • NPD framework and process ownership

Summary

This chapter contains sections titled:

  • Introduction

  • A Closer View of Implementation Issues

  • What Is Implemented

  • Process Is Business Entity Specific

  • Acceptance Precedes Process Use

  • Potential Impediments to Full Implementation

  • Change: From Current to Desired NPD Process

  • Beginnings: Analyze the Old and Envision the New

  • Participative Design Leads to Acceptance and Usage

  • Designing Improvement Into the Process

  • Process Ownership

  • Summary

  • References