10. Intellectual Property and NPD

  1. Abbie Griffin Presidential Chair member2 and
  2. Stephen Somermeyer chemical engineering, MBA Principal Head Board member3
  1. Sharad Rastogi bachelor of technology, MBA Principal,
  2. Aritomo Shinozaki BA in physics, PhD in physics, MBA principal Director and
  3. Matthew Kaness BS in mechanical engineering, MBA Manager

Published Online: 16 APR 2008

DOI: 10.1002/9780470209943.ch10

The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development

How to Cite

Rastogi, S., Shinozaki, A. and Kaness, M. (2007) Intellectual Property and NPD, in The PDMA ToolBook 3 for New Product Development (eds A. Griffin and S. Somermeyer), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470209943.ch10

Editor Information

  1. 2

    University of Utah, USA

  2. 3

    Somermeyer & Associates, USA

Author Information

  1. PRTM, USA

Publication History

  1. Published Online: 16 APR 2008
  2. Published Print: 3 OCT 2007

ISBN Information

Print ISBN: 9780470089231

Online ISBN: 9780470209943



  • intellectual property (IP) and NPD;
  • U.S. Patent and Trademark Office (USPTO);
  • IP strategy implementation;
  • patent lifecycle process;
  • portfolio management costs


This chapter contains sections titled:

  • Introduction

  • Overview of Intellectual Property

  • IP Creation, Protection, and Maintenance

  • Choosing the Right IP Instrument

  • Selecting the Countries To Protect

  • Patent Lifecycle Process

  • IP Creation Strategies and Best Practices

  • IP Deployment Strategies

  • Cost-Benefit Characteristics of Strategic Alternatives for Core IP

  • IP Portfolio Assessment and Analysis

  • Portfolio Assessment and Analysis Example

  • Portfolio Analysis Process

  • IP Management Best Practices

  • Conclusion

  • References