12. Formulating a Strategy for Codevelopment

  1. Abbie Griffin Presidential Chair member2 and
  2. Stephen Somermeyer chemical engineering, MBA Principal Head Board member3
  1. Kevin Schwartz BS in Mechanical and Aerospace Engineering, MS in Systems Engineering, MBA Director consultant and
  2. Jennifer Abell BSE in Mechanical Engineering, MBA Manager consultant

Published Online: 16 APR 2008

DOI: 10.1002/9780470209943.ch12

The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development

How to Cite

Schwartz, K. and Abell, J. (2007) Formulating a Strategy for Codevelopment, in The PDMA ToolBook 3 for New Product Development (eds A. Griffin and S. Somermeyer), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470209943.ch12

Editor Information

  1. 2

    University of Utah, USA

  2. 3

    Somermeyer & Associates, USA

Author Information

  1. PRTM, USA

Publication History

  1. Published Online: 16 APR 2008
  2. Published Print: 3 OCT 2007

ISBN Information

Print ISBN: 9780470089231

Online ISBN: 9780470209943

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Keywords:

  • codevelopment and coproduction;
  • codev strategy matrix;
  • critical components or capabilities;
  • customer access to technology

Summary

This chapter contains sections titled:

  • Introduction: What is Codevelopment?

  • What is a Codevelopment Strategy?

  • Formulating a Codevelopment Strategy

  • Codev Strategy in Practice—Case Study

  • Conclusion: Realizing the Full Benefits of the Codev Strategy

  • References