4. The Slingshot: A Group Process for Generating Breakthrough Ideas

  1. Abbie Griffin Presidential Chair member3 and
  2. Stephen Somermeyer chemical engineering, MBA Principal Head Board member4
  1. Anne Orban Director1 and
  2. Christopher W. Miller Founder Chief Executive Officer past-president2

Published Online: 16 APR 2008

DOI: 10.1002/9780470209943.ch4

The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development

How to Cite

Orban, A. and Miller, C. W. (2007) The Slingshot: A Group Process for Generating Breakthrough Ideas, in The PDMA ToolBook 3 for New Product Development (eds A. Griffin and S. Somermeyer), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470209943.ch4

Editor Information

  1. 3

    University of Utah, USA

  2. 4

    Somermeyer & Associates, USA

Author Information

  1. 1

    Discovery & Innovation, Innovation Focus Inc., USA

  2. 2

    Innovation Focus Inc., USA

Publication History

  1. Published Online: 16 APR 2008
  2. Published Print: 3 OCT 2007

ISBN Information

Print ISBN: 9780470089231

Online ISBN: 9780470209943

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Keywords:

  • slingshot process for breakthrough ideas;
  • prosumer as consumer;
  • slingshot in product development discovery phase;
  • slingshot focus group;
  • slingshot pitfall avoidance

Summary

This chapter contains sections titled:

  • Introduction

  • Prosumers

  • Creative Tension

  • Close Proximity of Focus Group and Creative-Problem-Solving Sessions

  • When to use a Slingshot

  • Introducing the Case Study Example

  • Slingshot Checklist

  • Appendix 4-1 How to Wear Two Hats as a Prosumer in a Slingshot Process

  • Appendix 4-2 Case Study Focus Group Screener

  • Appendix 4-3: Concept Form Template

  • References