5. Integrating User Observations with Business Objectives to Drive Product Design

  1. Abbie Griffin Presidential Chair member3 and
  2. Stephen Somermeyer chemical engineering, MBA Principal Head Board member4
  1. Larry Marine Principle1 and
  2. Chad A. McAllister Ph.D in organization, electrical engineering Solutions Consultant adjunct professor member2

Published Online: 16 APR 2008

DOI: 10.1002/9780470209943.ch5

The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development

How to Cite

Marine, L. and McAllister, C. A. (2007) Integrating User Observations with Business Objectives to Drive Product Design, in The PDMA ToolBook 3 for New Product Development (eds A. Griffin and S. Somermeyer), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470209943.ch5

Editor Information

  1. 3

    University of Utah, USA

  2. 4

    Somermeyer & Associates, USA

Author Information

  1. 1

    User Experience Architect Intuitive Design, USA

  2. 2

    LexisNexis, UK

Publication History

  1. Published Online: 16 APR 2008
  2. Published Print: 3 OCT 2007

ISBN Information

Print ISBN: 9780470089231

Online ISBN: 9780470209943

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Keywords:

  • integrating user observation with business objectives;
  • business objectives and correct customer category;
  • user role identification;
  • ah-ha experiences”;
  • prioritized task matrix

Summary

This chapter contains sections titled:

  • Overview of the Chapter

  • Why Start with a Business Objective?

  • Why Observations must be Part of an Npd Process

  • Step 1: Define the Objectives

  • Step 2: Plan for Conducting Observations

  • Step 3: Conduct First Round of Observations

  • Step 4: Create the Priority Matrix

  • Step 5: Conduct Second Round of Observations

  • Step 6: Design to the Tasks

  • Common Pitfalls

  • Summary

  • References