6. Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product

  1. Abbie Griffin Presidential Chair member3 and
  2. Stephen Somermeyer chemical engineering, MBA Principal Head Board member4
  1. Peter A. Koen BS in mechanical engineering, MS in mechanical engineering, PhD Associate Professor director1,
  2. Thomas C. Holcombe BS in chemical engineering, MBA, DPS President1 and
  3. Christine A. Gehres B.A. (Hons) Vice President2

Published Online: 16 APR 2008

DOI: 10.1002/9780470209943.ch6

The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development

How to Cite

Koen, P. A., Holcombe, T. C. and Gehres, C. A. (2007) Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product, in The PDMA ToolBook 3 for New Product Development (eds A. Griffin and S. Somermeyer), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470209943.ch6

Editor Information

  1. 3

    University of Utah, USA

  2. 4

    Somermeyer & Associates, USA

Author Information

  1. 1

    Stevens Institute of Technology, USA

  2. 2

    Marketing for Engelhard's Appearance and Performance Technologies Division, USA

Publication History

  1. Published Online: 16 APR 2008
  2. Published Print: 3 OCT 2007

ISBN Information

Print ISBN: 9780470089231

Online ISBN: 9780470209943

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Keywords:

  • market and technology attack teams;
  • new platforms development (NPD) and market attack team;
  • market attack team approach;
  • senior management involvement;
  • technology attack team

Summary

This chapter contains sections titled:

  • Introduction

  • What's Published?

  • Principles

  • Market Attack Team

  • Technology Attack Team

  • Conclusions

  • References