8. Giving your Product the Right Name do it Yourself While Avoiding the Pitfalls

  1. Abbie Griffin Presidential Chair member3 and
  2. Stephen Somermeyer chemical engineering, MBA Principal Head Board member4
  1. Leland D. Shaeffer BS in electrical engineering, MBA managing director President1 and
  2. James S. Twerdahl MBA managing director chairman2

Published Online: 16 APR 2008

DOI: 10.1002/9780470209943.ch8

The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development

How to Cite

Shaeffer, L. D. and Twerdahl, J. S. (2007) Giving your Product the Right Name do it Yourself While Avoiding the Pitfalls, in The PDMA ToolBook 3 for New Product Development (eds A. Griffin and S. Somermeyer), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470209943.ch8

Editor Information

  1. 3

    University of Utah, USA

  2. 4

    Somermeyer & Associates, USA

Author Information

  1. 1

    PLM Associates, USA

  2. 2

    James S. Twerdahl & Associates, USA

Publication History

  1. Published Online: 16 APR 2008
  2. Published Print: 3 OCT 2007

ISBN Information

Print ISBN: 9780470089231

Online ISBN: 9780470209943

SEARCH

Keywords:

  • new product naming process;
  • specialized naming organizations;
  • don'ts (pitfalls) of product naming;
  • trademark registration

Summary

This chapter contains sections titled:

  • Categories of Names

  • The Importance of a Name

  • Who Should Do the Product Naming?

  • The Process of Product Naming

  • Conclusion

  • References