9. Using Assumptions-Based Models to Forecast New Product Introduction

  1. Abbie Griffin Presidential Chair member2 and
  2. Stephen Somermeyer chemical engineering, MBA Principal Head Board member3
  1. Kenneth B. Kahn PhD, BIE Associate Professor

Published Online: 16 APR 2008

DOI: 10.1002/9780470209943.ch9

The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development

How to Cite

Kahn, K. B. (2007) Using Assumptions-Based Models to Forecast New Product Introduction, in The PDMA ToolBook 3 for New Product Development (eds A. Griffin and S. Somermeyer), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470209943.ch9

Editor Information

  1. 2

    University of Utah, USA

  2. 3

    Somermeyer & Associates, USA

Author Information

  1. Marketing and Stokely Scholar. The University of Tennessee, USA

Publication History

  1. Published Online: 16 APR 2008
  2. Published Print: 3 OCT 2007

ISBN Information

Print ISBN: 9780470089231

Online ISBN: 9780470209943

SEARCH

Keywords:

  • assumptions-based models;
  • launch planning and assumptions management;
  • target market size potential;
  • attainable market sizing;
  • assumptions-based models and conducting risk analyses

Summary

This chapter contains sections titled:

  • Assumptions-Based Models

  • Adapting the Assumptions-Based Model Framework

  • Constructing an Assumptions-Based Model

  • Conducting Risk Analyses

  • Launch Planning

  • Assumptions Management

  • Pitfalls to Avoid when using an Assumptions-Based Model

  • Keys to Success in Applying Assumptions Based Models

  • Summary

  • References