Chapter 3. A Nontechnical Description of Preference Mapping
- Jean-François Meullenet,
- Rui Xiong,
- Christopher J. Findlay
Published Online: 30 NOV 2007
DOI: 10.1002/9780470277539.ch4
Copyright © 2007 Blackwell Publishing
Book Title
Multivariate and Probabilistic Analyses of Sensory Science Problems
Additional Information
How to Cite
Meullenet, J.-F., Xiong, R. and Findlay, C. J. (eds) (2007) A Nontechnical Description of Preference Mapping, in Multivariate and Probabilistic Analyses of Sensory Science Problems, Blackwell Publishing, Ames, Iowa, USA. doi: 10.1002/9780470277539.ch4
Publication History
- Published Online: 30 NOV 2007
- Published Print: 22 AUG 2007
ISBN Information
Print ISBN: 9780813801780
Online ISBN: 9780470277539
- Summary
- Chapter
- References
Keywords:
- preference mapping;
- nontechnical description;
- data pretreatment;
- consumer segmentation;
- external preference mapping
Summary
This chapter contains sections titled:
Introduction
Internal Preference Mapping
External Preference Mapping
Conclusions