19. Barriers to the Consumption of Whole Grain Foods

  1. Len Marquart,
  2. David R. Jacobs Jr.,
  3. Graeme H. McIntosh,
  4. Kaisa Poutanen and
  5. Marla Reicks
  1. C. J. Seal and
  2. A. R. Jones

Published Online: 30 NOV 2007

DOI: 10.1002/9780470277607.ch19

Whole Grains and Health

Whole Grains and Health

How to Cite

Seal, C. J. and Jones, A. R. (2007) Barriers to the Consumption of Whole Grain Foods, in Whole Grains and Health (eds L. Marquart, D. R. Jacobs, G. H. McIntosh, K. Poutanen and M. Reicks), Blackwell Publishing Professional, Ames, Iowa, USA. doi: 10.1002/9780470277607.ch19

Publication History

  1. Published Online: 30 NOV 2007
  2. Published Print: 19 JAN 2007

ISBN Information

Print ISBN: 9780813807775

Online ISBN: 9780470277607



  • whole grain foods;
  • whole meal bread;
  • national diet and nutrition surveys (N.D.N.S.);
  • demographic variables;
  • heterogeneity


This chapter contains section titled:

  • Current Whole Grain Consumption Patterns in the U.K.

  • Methods to Assess Consumer Knowledge about Whole Grains

  • Knowledge about Whole Grain Foods

  • Barriers to Consumption of Whole Grain Foods

  • Reasons for Consuming Whole Grain Foods

  • Eating Whole Grain Foods Can be a Positive Experience

  • Promoting Whole Grain Consumption

  • Acknowledgements