25. Communicating with Consumers: Whole Grain Messaging

  1. Len Marquart,
  2. David R. Jacobs Jr.,
  3. Graeme H. McIntosh,
  4. Kaisa Poutanen and
  5. Marla Reicks
  1. Mindy Hermann

Published Online: 30 NOV 2007

DOI: 10.1002/9780470277607.ch25

Whole Grains and Health

Whole Grains and Health

How to Cite

Hermann, M. (2007) Communicating with Consumers: Whole Grain Messaging, in Whole Grains and Health (eds L. Marquart, D. R. Jacobs, G. H. McIntosh, K. Poutanen and M. Reicks), Blackwell Publishing Professional, Ames, Iowa, USA. doi: 10.1002/9780470277607.ch25

Publication History

  1. Published Online: 30 NOV 2007
  2. Published Print: 19 JAN 2007

ISBN Information

Print ISBN: 9780813807775

Online ISBN: 9780470277607

SEARCH

Keywords:

  • consumers;
  • health professionals;
  • industry findings;
  • surveys;
  • message

Summary

This chapter contains section titled:

  • Introduction

  • The Importance of Timing

  • Crafting the Message

  • The Perfect Storm: Dietary Guidelines for Americans, 2005

  • Conclusion