Chapter 11. Speed Bump or Opportunity: Innovative Packaging and its Impact on Accelerated Product Development Time
- Jacqueline H. Beckley,
- M. Michele Foley,
- Elizabeth J. Topp,
- J. C. Huang,
- Witoon Prinyawiwatkul
Published Online: 30 NOV 2007
DOI: 10.1002/9780470277621.ch11
© 2007 Blackwell Publishing and the Institute of Food Technologists
Book Title
Accelerating New Food Product Design and Development
Additional Information
How to Cite
Eitmant, P., Haynes, C. and DeHoff, S. (2007) Speed Bump or Opportunity: Innovative Packaging and its Impact on Accelerated Product Development Time, in Accelerating New Food Product Design and Development (eds J. H. Beckley, M. M. Foley, E. J. Topp, J. C. Huang and W. Prinyawiwatkul), Blackwell Publishing, Ames, Iowa, USA. doi: 10.1002/9780470277621.ch11
Publication History
- Published Online: 30 NOV 2007
- Published Print: 19 MAR 2007
ISBN Information
Print ISBN: 9780813808093
Online ISBN: 9780470277621
- Summary
- Chapter
- References
Keywords:
- design;
- speed;
- market rework;
- packages;
- sales
Summary
This chapter contains sections titled:
Introduction
Packaging Development Has Become a Speed Car Race
A Historic Perspective
Today's Challenge—Speed Without Fatal Errors
Mindful Design—Get Ready!Get Set!Go!
Design the Right Engine
Do Prerace Trials
Opportunity—Not Speed Bump