11. Speed Bump or Opportunity: Innovative Packaging and its Impact on Accelerated Product Development Time

  1. Jacqueline H. Beckley,
  2. M. Michele Foley,
  3. Elizabeth J. Topp,
  4. J. C. Huang and
  5. Witoon Prinyawiwatkul
  1. Pamela Eitmant,
  2. Clint Haynes and
  3. Steve DeHoff

Published Online: 30 NOV 2007

DOI: 10.1002/9780470277621.ch11

Accelerating New Food Product Design and Development

Accelerating New Food Product Design and Development

How to Cite

Eitmant, P., Haynes, C. and DeHoff, S. (2007) Speed Bump or Opportunity: Innovative Packaging and its Impact on Accelerated Product Development Time, in Accelerating New Food Product Design and Development (eds J. H. Beckley, M. M. Foley, E. J. Topp, J. C. Huang and W. Prinyawiwatkul), Blackwell Publishing, Ames, Iowa, USA. doi: 10.1002/9780470277621.ch11

Publication History

  1. Published Online: 30 NOV 2007
  2. Published Print: 19 MAR 2007

ISBN Information

Print ISBN: 9780813808093

Online ISBN: 9780470277621

SEARCH

Keywords:

  • design;
  • speed;
  • market rework;
  • packages;
  • sales

Summary

This chapter contains sections titled:

  • Introduction

  • Packaging Development Has Become a Speed Car Race

  • A Historic Perspective

  • Today's Challenge—Speed Without Fatal Errors

  • Mindful Design—Get Ready!Get Set!Go!

  • Design the Right Engine

  • Do Prerace Trials

  • Opportunity—Not Speed Bump