13. Identifying Critical Steps in the New Product Development Process

  1. Jacqueline H. Beckley,
  2. M. Michele Foley,
  3. Elizabeth J. Topp,
  4. J. C. Huang and
  5. Witoon Prinyawiwatkul
  1. Yao-Wen Huang

Published Online: 30 NOV 2007

DOI: 10.1002/9780470277621.ch13

Accelerating New Food Product Design and Development

Accelerating New Food Product Design and Development

How to Cite

Huang, Y.-W. (2007) Identifying Critical Steps in the New Product Development Process, in Accelerating New Food Product Design and Development (eds J. H. Beckley, M. M. Foley, E. J. Topp, J. C. Huang and W. Prinyawiwatkul), Blackwell Publishing, Ames, Iowa, USA. doi: 10.1002/9780470277621.ch13

Publication History

  1. Published Online: 30 NOV 2007
  2. Published Print: 19 MAR 2007

ISBN Information

Print ISBN: 9780813808093

Online ISBN: 9780470277621

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Keywords:

  • product development;
  • growth;
  • screening;
  • marketing plan;
  • customer service

Summary

This chapter contains sections titled:

  • Overview of the New Product Development Process

  • Critical Steps for the New Product Development Process

  • Keys for a Successful New Product Development Process