15. Category Appraisal and Ingredient Search: Identifying Key Sensory Factors and Product Features at the Early Development Stage

  1. Jacqueline H. Beckley,
  2. M. Michele Foley,
  3. Elizabeth J. Topp,
  4. J. C. Huang and
  5. Witoon Prinyawiwatkul
  1. Howard R. Moskowitz and
  2. Andrea Maier

Published Online: 30 NOV 2007

DOI: 10.1002/9780470277621.ch15

Accelerating New Food Product Design and Development

Accelerating New Food Product Design and Development

How to Cite

Moskowitz, H. R. and Maier, A. (2007) Category Appraisal and Ingredient Search: Identifying Key Sensory Factors and Product Features at the Early Development Stage, in Accelerating New Food Product Design and Development (eds J. H. Beckley, M. M. Foley, E. J. Topp, J. C. Huang and W. Prinyawiwatkul), Blackwell Publishing, Ames, Iowa, USA. doi: 10.1002/9780470277621.ch15

Publication History

  1. Published Online: 30 NOV 2007
  2. Published Print: 19 MAR 2007

ISBN Information

Print ISBN: 9780813808093

Online ISBN: 9780470277621

SEARCH

Keywords:

  • product category;
  • label;
  • competitor;
  • roadmaps;
  • sensory magnitude

Summary

This chapter contains sections titled:

  • General Introduction

  • Strategies—Ideation

  • Descriptive Analysis

  • Psychophysics and the Contribution of Experimental Psychology

  • Psychophysical Thinking Unchained—Beyond S-R Thinking to R-R Thinking

  • What Does the Developer Learn from Simple R-R (Sensory-Liking) Analyses?

  • Illustrating the Approach Through a Case History—Healthy Bread

  • An Overview to the Product Modeling

  • But What about the Specific Ingredients Themselves?