6. One Company's Perspective on Innovation - Starbucks Coffee
- Jacqueline H. Beckley,
- M. Michele Foley,
- Elizabeth J. Topp,
- J. C. Huang and
- Witoon Prinyawiwatkul
Published Online: 30 NOV 2007
© 2007 Blackwell Publishing and the Institute of Food Technologists
Accelerating New Food Product Design and Development
How to Cite
Wu, L. (2007) One Company's Perspective on Innovation - Starbucks Coffee, in Accelerating New Food Product Design and Development (eds J. H. Beckley, M. M. Foley, E. J. Topp, J. C. Huang and W. Prinyawiwatkul), Blackwell Publishing, Ames, Iowa, USA. doi: 10.1002/9780470277621.ch6
- Published Online: 30 NOV 2007
- Published Print: 19 MAR 2007
Print ISBN: 9780813808093
Online ISBN: 9780470277621
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