8. Market Forces: the Push-Pull of Marketing and Advertising in the New Product Business
- Jacqueline H. Beckley,
- M. Michele Foley,
- Elizabeth J. Topp,
- J. C. Huang and
- Witoon Prinyawiwatkul
Published Online: 30 NOV 2007
© 2007 Blackwell Publishing and the Institute of Food Technologists
Accelerating New Food Product Design and Development
How to Cite
Ewald, J. and Moskowitz, H. R. (2007) Market Forces: the Push-Pull of Marketing and Advertising in the New Product Business, in Accelerating New Food Product Design and Development (eds J. H. Beckley, M. M. Foley, E. J. Topp, J. C. Huang and W. Prinyawiwatkul), Blackwell Publishing, Ames, Iowa, USA. doi: 10.1002/9780470277621.ch8
- Published Online: 30 NOV 2007
- Published Print: 19 MAR 2007
Print ISBN: 9780813808093
Online ISBN: 9780470277621
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